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Green People is a for-profit Impact organisation working towards integrated rural development via two channels namely ‘The Goat Village’ & ‘Bakri Chhap’. The former is promoting farm retreats/home stays and reviving abandoned villages by leveraging their tourism potential and the latter by providing market linkage to indigenous farm produce from the marginalised farmers’ community that we work with. We are working towards holistic rural development & reverse-migration of marginalised Himalayan farmers by providing them ecologically sustainable & long-term engagements through rural tourism, agriculture & related pursuits, and bridging the socio-cultural & economic gap between rural and urban India.

Bakri Chhap Natural Himalayan Produce comes directly from the farmers of Himalayas who are on the verge of leaving agriculture due to the fact that they have not been getting good prices for their produce. This happens mainly because of too many middlemen between the actual producer and final consumer.

At BCP, we work with nearly 150 farmers directly & 500+ farmers indirectly across 45+ villages and have striven to provide fair trade prices by eliminating middlemen & providing quality produce to leading retail stores, e-commerce and upscale hotels in India & are working in close co-branding and marketing collaborations with volunteer celebrity chefs, wellness experts & bloggers from metropolitan cities. BCP has collected over 1,26,130 KGs farm produce from over 500 farmers in operating regions.

CHOTE KISANO KA BADA BRAND, BAKRI CHHAP

Typically, the marginal farmers are forced to sell at low rates because once they reach the Mandi, they need to off-load their produce at whatever best rates they can garner on that very day. Here, the collection centers are at the door step of marginal farmers in Himalayas - weeding out middlemen from the food supply chain management to a large scale. The model has already created successful Peer to Peer relationships between farmers and bulk hotels users.



ORGANIC KA BAAP, BAKRI CHHAP

Natural, perhaps better than organic. There are still many villages in Uttarakhand that grow their crops in a traditional way using natural ingredients. These produce that are grown in the pristine climate of the hills, free from pollution and chemicals are perhaps even better than merely being organic. However, they are not “certified organic”. Not yet. These farmers would require education, skilling and mandatory paper-work to be stamped Organic. We, at Bakri Chhap believe that the gradual journey of these micro farmers towards organic certification will not start with a new-technology laboratory test but with the re-establishment of their faith in their own centuries old traditional craft. By and large, their produce is natural loaded with antioxidants and minerals; owing to the location of fields, manual farming and perennial sources of natural irrigation.

Yet, there is no reason why this largely organic, natural product should not get a premium for what it already is. Bakri Chaap is the pre-cursor (or call it predecessor – therefore baap) to Organic.



DIFFERENTIATOR

  • Natural produce with minimalistic or no inorganic chemicals by promoting ancient and natural forms of agriculture.
  • Preserving Micro-Culture in Villages to create a conducive platform for reverse migration by creating profitable and sustainable agricultural and related practices.
  • Encouraging regional micro-cuisine by engaging national and global Culinary experts in our journey to basics.
  • Diversified product portfolio- Creating a Nutritious and Diversified Platter of usual derivations of wheat and rice paired with almost extinct (Due to lack of good price and market) food grains and pulses like Mandua, Zhangoora, Gahat, Sunta, Bajranga, Bhatt, Rare Rajma, etc.
  • Collection Centres at the Door Step of Farmers in Himalayas - plucking out middlemen from the food supply chain management, thus reducing the gap between Growers and Consumers to almost NIL.


WHO IS BUYING BAKRI CHHAP PRODUCTS

Multiple Government and Tourism organisations, Luxury Hotels, up-market stores, wellness experts, food critics and our dear guests visiting The Goat Villages are Bakri Chhap produce consumers.




We invite you straight to the sourcing farms and enjoy the hospitality at our beautiful farm retreats and rural stays, The Goat Villages & The Hideouts to experience our hospitality and get a sense of the unique ecosystem the delivers Bakri Chhap products to you. As a pioneering step, you will not have any compulsion of payment at some of The Hideouts, i.e., 'Pay What You Like'.