BakriChhap is a pioneering platform and marketplace dedicated to showcasing “rural Indian” sustainable products and fostering responsible travel experiences. Our journey began over a decade ago in an abandoned village nestled within the lower Garhwal Himalayas. Through innovative social interventions, we revitalized the community, witnessing an 80-fold increase in footfall and a resurgence of traditional architecture. This transformation not only brought farmers back to their homes but also revived traditional crops in fallow fields, thanks to new market linkages facilitated by our platform and capacity-building efforts.

By facilitating market linkages and empowering locals, we transformed fallow fields into thriving agricultural hubs, catalyzing a successful reverse migration model. Our pioneering approach gave rise to “Hyperlocal Rural Reality Tourism,” igniting interest in off-grid destinations and driving economic growth. Agricultural land prices rose fivefold, establishing a sustainable model in a region plagued by rural outmigration.

Expanding our footprint, we empower communities to co-create thematic villages, celebrating hyperlocal realities through events like Goat Weddings and Grass Cutting Fests. Additionally, we provide market linkage for ethically grown farm produce, fostering sustainable livelihoods.

Recently, we’ve ventured into consulting, collaborating with Rural Tourism boards of MP & UP to curate over a dozen “villages of the future, from the past.” Our vision is to cultivate a new generation of ecopreneurs, who serve as stewards of natural and cultural heritage, driving sustainable change at the grassroots level.

Guided by principles of People Care, Earth Care, and Fair Share, we prioritize regenerative practices and advocate for environmental stewardship. Through Reduce, Recycle, and Reuse, we strive to minimize our ecological footprint and maximize social impact.

Operating in a challenging ecosystem marked by infrastructure and capital deficiencies, we remain consistent in our commitment to rural development. Unlike legacy players driven solely by profit, we prioritize structural and cultural reforms, empowering rural communities to reclaim their ancestral professions and revitalize their way of life.