Madhya Pradesh Tourism Board (MPTB) has signed MOU with Bakri Chhap Agro Tourism and Natural Products Pvt. Ltd. for the next three years for nine villages in Ashok Nagar, Indore, and Khargone districts for the promotion, implementation, and support of Rural tourism/ Rural Development Activities. The project’s objective is large-scale rural employment & income generation via promoting community-led initiatives in the field of Rural/Tribal Tourism and creating infrastructure for training, packaging, branding, and marketing of homestays and destinations under the partnership of the private and public sectors. These initiatives will suitably leverage the state’s natural bounty, underemployed human resources, and prosperous farm, history, heritage, and cultural diversity.