Bakri Chhap Agro-Tourism and Natural Products Pvt. Ltd.

Our Experience

Bakri Chhap creates commercially viable businesses around the under-utilised assets of rural India — its villages, farms, homes, food, landscapes, traditions, skills, stories and, most importantly, its people.

Present & Future
Platform Era 01 / 08

From Projects to Platform & Gangs of Greenpur

Evolving into an integrated open ecosystem connecting Stays, Experiences, Products, Travellers, and Communities. Activating Gangs of Greenpur to unite conscious travellers across India.

Distributed Ecosystem Gangs of Greenpur Sustainable Community
2021 – 2023
Waterways & Heritage 02 / 08

The Stone Village & The Boat Village

Broadened beyond mountain borders into Bundeli architectural heritage at Chanderi (The Stone Village), and water-based rural tourism along the sacred Narmada (Maheshwar) and Ganga hinterlands (Varanasi).

Bundelkhand Heritage Narmada Waterways Ganga Hinterlands
2020
Founder's Odyssey 03 / 08

15,000-km Rural Cycling Expedition

Founder Roopesh Rai embarked on an approximately 15,000-km solo bicycle expedition across rural India under the theme To Change before the Climate Change, mapping grassroots changemakers across 100+ village panchayats.

15,000 km Solo Ride 100+ Panchayats Grassroots Network
2019
Direct Farm Commerce 04 / 08

Organic Ka Baap: Direct Market Access

Launched the iconic Organic Ka Baap farm produce brand, creating direct market linkages for indigenous Himalayan millets, red rice, pulses, and wild forest honey with premium packaging and fair farmer returns.

Direct Farmer Linkages Himalayan Superfoods Fair Value Chain
2018
Thematic Clusters 05 / 08

Dayara Bugyal, The Women & The Art Village

Expanded into thematic rural destinations: alpine pastoralism at Dayara Bugyal, women-led culinary and village leadership at Matholi (The Women Village), and artisan weaver immersion at Sendul (The Art Village).

Women Leadership Artisan Weavers High Altitude Bugyals
2017
Social Engineering 06 / 08

Bakri Swayamvar: Cultural Innovation

Launched Bakri Swayamvar — a playful, culturally rooted social engineering festival celebrating mountain livestock, pastoral knowledge, and indigenous breed improvement. Gained national and global acclaim.

Pastoral Pride Indigenous Breeds Global Media Acclaim
2016
Pioneering Model 07 / 08

The Goat Village & 'Pay What You Like™'

Established India's first high-altitude community-managed tourism laboratory at Nag Tibba. Introduced the groundbreaking Pay What You Like™ philosophy to dismantle travel barriers and build authentic visitor trust.

Nag Tibba Prototype Pay What You Like™ Community Hospitality
2014
The Genesis 08 / 08

Reversing Himalayan Migration

Founded by Roopesh Rai with a grassroots mission: to reverse economic migration across the Garhwal Himalayas by creating self-sustaining micro-economies around traditional village assets and vernacular architecture.

Pahadi Empowerment Green People Initiative Koti Banal Architecture
Roopesh Rai Founder 15000 km Cycling Journey

Our Founder

Roopesh Rai

Roopesh Rai is the founder of Bakri Chhap and Sustainable Technologies.

His work has centred around rural development, entrepreneurship, responsible tourism, sustainability, community enterprise, destination development and environmental awareness.

His approach has evolved through years of working directly within villages rather than observing rural India from a distance.

Separately from Bakri Chhap's corporate projects, Roopesh undertook an approximately 15,000-km cycling journey across rural India under the theme: To Change before the Climate Change.

Travelling largely through lesser-known rural roads and communities, the journey became an opportunity to listen, learn and identify grassroots people who could become future environmental champions, entrepreneurs and partners.

“India does not have a shortage of rural assets. It has a shortage of systems that connect those assets with opportunity.”